As Above, So Below

  • Category

    Events & Lectures

  • Year


  • Type

    Artists Talk / Book Launch

  • Location

    ROZENSTRAAT - a rose is a rose is a rose, Amsterdam, NL

  • Speakers

    Dick Hebdige, Ruchama Noorda, Eleonoor Jap Sam

  • Role


Event Programme

On Sunday June 12th at ROZENSTRAAT – a rose is a rose is a rose Jap Sam Books and Ruchama Noorda launched the publication As Above, So Below The event commenced with a welcome talk by publisher Eleonoor Jap Sam. Following this, artist Ruchama Noorda and writer Dick Hebdige joined the event moderator Pádraic E. Moore to discuss about their publication and the collaborative process behind it. 

About As Above, So Below 

The publication documents the work made by Amsterdam-based artist, Ruchama Noorda over a twenty-year period and explores the esoteric system of belief that links her practice to the early twentieth century Life Reformers, the European avant-garde, and today’s No Growth environmentalist movement. The reader is invited to enter Ruchama’s world where dreaming mirrors action, where life and work, prana and carnality, microcosm and macrocosm open into one another. As Above, So Below  offers a comprehensive overview of the artist’s installations, drawings, videos, sculptures, and performances with written commentary by the artist and by California-based art and cultural critic Dick Hebdige. 

Image by Ilya Rabinovich

Ruchama Noorda is an artist who uses a variety of media and materials in performances and installations. Noorda graduated with a BFA from the Royal Academy of Art in The Hague in 2002 and went on to complete her MFA at the Sandberg Institute in Amsterdam in 2004. She was awarded the Stroom Stimuleringsprijs (The Hague) in 2002, and the Hermine van Bers Prijs (Leiden) in 2007. In 2015 she was awarded a doctoral degree in the PhDArts program from the Academy of Creative and Performing Arts (ACPA) at the University of Leiden for research undertaken into the early 20th century Lebensreform movement.

Dick Hebdige is emeritus professor of Studio Art and Film and Media Studies at the University of California, Santa Barbara. His current research interests include media topographies, Desert Studies, installation art, sub/counter cultures and performative criticism. He has written extensively on contemporary art and design, media and cultural theory, popular music and subculture.

ISBN: 978-94-92852-56-4, price: € 39.95, text: Dick Hebdige & Ruchama Noorda, graphic design: Sabine Verschueren, printer: Wilco Art Books, number of pages: 252, book size: 23×29.5cm, binding: hardcover, language: English, release date: June 2022, publisher: Jap Sam Books. 

Made possible with the support of Mondriaan Fund, Jaap Harten Fonds and Prins Bernhard Cultuurfonds.